PROGRAMME
SEMESTER
COURSE NAME
COURSE CODE
BBA.LLB (Hons.) 5 Yr
VI
Business Policy & Strategic Management
 

Business Policy & Strategic Management 

Module 1. – Introduction to Business Strategy: Introduction, Concept of Business Strategy, Need for Business Strategy, Functions of Business Strategies 

Module 2. –  Business Policy: Introduction, Definition of Business Policy, Factors influencing Business Policy, Business Policy vs. Strategy, Policy decisions and their impact on Business Strategies 

Module 3. – Introduction to Strategic Management: Introduction, Strategic Management – Definition, Meaning and Role, Objectives of Strategic Management, Benefits of Strategic Management, Importance of Strategic Management, Causes for failure of Strategic Management 

Module 4. – Strategic Management Process: Introduction, Strategic Management Process, Strategic Vision and the role of a Strategist, Role of Strategic Management in Policy Making 

Module 5. – Strategic Analysis: Introduction, Strategic Analysis – definition, Need for Strategic Analysis & Environmental Scanning, Strategic thinkers & their contributions, Role of Strategic Analysis in Policy making 

Module 6. – Strategy Formulation: Introduction, Types of Strategies, Steps in Strategy Formulation, Core Competencies and their Importance in Strategy Formulation 

Module 7.  – Strategic Planning and Implementation: Introduction, Strategic Planning Process, Expansion or Growth, Mergers and Acquisitions, Issues in Strategy Implementation 

Module 8. – Strategic Leadership: Introduction, Leadership Functions, Leadership Traits, Leadership Styles, Strategic Leadership and Competitive Advantage

BOOKS FOR REFERENCE

  1. Dr. Aswathappa, Business Environment for Strategic Management, Tata McGraw Hill.
  2. Subba rao, Business Policy and Strategic Management, HPH
  3. Charles W.L Hill and Gareth R. Jones, Strategic Management an Integrated Approach, Cengage Learning.
  1. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill
  2. C. Appa Rao; Strategic Management and Business Policy, Excel Books.
  3. Ghosh P.K., Business Policy and Strategic Planning and Management, Tata McGraw Hill.
  4. Pillai, Strategic Management,
  5. Lawerence, Business Policy and Strategic Management, Tata McGraw Hill.
  6. Sathyashekar : Business Policy and Strategic Management, I.K International Publishing House Pvt. Ltd.